HomeResearch Articles Sales Planning: Sizing Markets and Quotas by Demand Unit

Sales Planning: Sizing Markets and Quotas by Demand Unit

  • To improve sales planning and results, b-to-b organizations must quantify and assess the actual buying groups (demand units) that can benefit from their offerings
  • Aligning sales targets and quotas to demand units minimizes the risk of failing to convert obtainable revenue
  • Aligned demand unit planning is especially important for organizations that are preparing to adopt the Demand Unit Waterfall™
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?