HomeResearch Articles Sales Productivity: Reducing Non-Core Selling Time

Sales Productivity: Reducing Non-Core Selling Time

  • Sales operations must identify and streamline internal, non-core selling activities that distract reps from developing opportunities and closing deals
  • Consider eliminating or reassigning a non-core selling task before undertaking extensive process redesign and/or automation
  • Be sure new processes and tools don’t just replace one method of completing a task with an equally time-consuming alternative
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