HomeResearch Articles Sales Social Media Governance: Applying the Three Pillars

Sales Social Media Governance: Applying the Three Pillars

  • The use of social media by sales to identify, understand and communicate with prospects and customers has grown exponentially
  • Sales operations should leverage corporate social media governance to provide the framework for a sales-specific policy
  • The rapid changes impacting social media dictate the need for frequent updates to any sales social media governance policy

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