HomeResearch Articles SAP: Mapping the Customer Journey to Drive a Customer Marketing Transformation for Partners

SAP: Mapping the Customer Journey to Drive a Customer Marketing Transformation for Partners

  • Customer engagement is a critical discipline for suppliers and their partners
  • SAP’s customer lifecycle approach enabled partners to shift from a transactional sales relationship with customers to ongoing engagement
  • SAP used partner awareness, adoption and enablement programs to establish a continuous customer journey
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