HomeResearch Articles Scaling Account-Based Marketing for Named and Industry Accounts

Scaling Account-Based Marketing for Named and Industry Accounts

  • After achieving success with large accounts, marketing is often asked to expand its account-based marketing (ABM) initiative
  • Organizations can achieve scale by implementing an ABM approach that focuses on a moderate or large set of named or industry-focused accounts
  • An organization must consider several factors to determine whether it is ready for named-account or industry ABM
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