HomeResearch Articles Segmentation and List Uploads: Should Marketing Operations Decentralize These Processes?

Segmentation and List Uploads: Should Marketing Operations Decentralize These Processes?

  • Marketing operations must consider four factors when evaluating how segmentation and list upload processes should be organized
  • If a distributed model is selected, determine the degree to which the necessary standards and procedures can be applied by individuals outside marketing operations
  • Extreme centralization or decentralization isn’t necessary; a hybrid approach may be a feasible alternative
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