HomeResearch Articles Segmenting Sales: A Key to Successful Enablement

Segmenting Sales: A Key to Successful Enablement

  • B-to-b product and solution marketers should conduct segmentation analysis to better understand their sales audiences
  • Skills learned from relative targeting and market segmentation can be applied to help allocate sales enablement resources properly
  • Best-in-class product and solution marketers partner with sales operations to gather and interpret the data needed to perform a sales segmentation exercise

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