HomeResearch Articles Selling by Demand Type: Established Market

Selling by Demand Type: Established Market

  • Sales enablement strategies should be adjusted to reflect the market situation for the offering based on the SiriusDecisions Demand Spectrum
  • In established markets, sales reps must stay aware of both familiar competitors and potential threats from new paradigm and new concept offerings
  • Creating differentiation with established market demand often requires providing a superior buying experience
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