HomeResearch Articles SessionM: Buyer-Driven Sales Process Fuels 106 Percent Growth in Bookings

SessionM: Buyer-Driven Sales Process Fuels 106 Percent Growth in Bookings

  • SessionM sought to design a high-performing sales organization aligned to the way its buyers wanted to buy
  • Improved cross-functional alignment helped the sales organization reach ideal buyer personas with an optimal mix of sales assets
  • By tightly aligning with sales, SessionM’s lead generation team was able to elevate its monthly pipeline contribution
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