HomeResearch Articles Setting Marketing-Sourced Revenue Targets: A Practical Approach

Setting Marketing-Sourced Revenue Targets: A Practical Approach

  • Marketing-sourced revenue is the percentage of overall company revenue initiated as a result of marketing efforts
  • The success of a b-to-b marketing function is commonly measured by its ability to achieve marketing-sourced revenue targets
  • Organizations that track marketing-sourced revenue can follow a simple approach to set appropriate future targets
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