HomeResearch Articles Setting Marketing-Sourced Targets: Key Factors

Setting Marketing-Sourced Targets: Key Factors

  • Marketing-sourced metrics describe the percentage of pipeline and revenue initiated by marketing efforts
  • B-to-b marketing functions commonly use the achievement of marketing-sourced pipeline and revenue targets to evaluate their overall success
  • To set reasonable expectations, an organization must consider a series of primary, secondary and supporting factors about its operating environment
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