HomeResearch Articles SiriusDecisions: Service-Level Agreements Support a Growing Sales and Marketing Organization

SiriusDecisions: Service-Level Agreements Support a Growing Sales and Marketing Organization

  • As companies grow, methods of lead prioritization and followup developed by a smaller team often cannot scale to accommodate the expanded organization and the volume of demand being created
  • Many organizations find that a lack of defined service-level agreements (SLAs) between marketing and sales creates inconsistent lead qualification levels and misaligned perceptions of lead quality
  • A workshop led by a strong moderator is the ideal setting for a cross-functional team to define and agree on SLAs
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