HomeResearch Articles Sirius Innovations: Chatbots for Demand Marketing

Sirius Innovations: Chatbots for Demand Marketing

  • Chatbots enable conversational interactions with buyers and customers that support multiple functions within a b-to-b organization
  • Chat supports buyer enablement and qualification not only through the chat interaction, but also via subsequent interactions
  • Like all demand program tactics, chatbot interactions must comply with regulations for data storage, privacy and consent
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