HomeResearch Articles SiriusView: Web Content Management

SiriusView: Web Content Management

  • Because of b-to-b buyers’ increasingly Web-based interactions, company Web properties have become the hub for marketing activities
  • Web content management (WCM) systems enable online marketers to create, manage and publish content to multiple Web properties and deliver it regardless of device type, as well as track and personalize visitor experiences
  • Advanced WCM systems enable the dynamic delivery of content, mobile optimization, social integration and, in some cases, lead scoring, campaign management and email marketing
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