HomeResearch Articles Six Steps to Account-Based Pipeline Acceleration

Six Steps to Account-Based Pipeline Acceleration

  • In a defined universe of accounts, sales and marketing must determine the best way to support current opportunities or qualify new ones
  • Marketing can establish a shared understanding of the types of acceleration needed, then get agreement from sales on specific tactics
  • To align marketing and sales for maximum acceleration impact, use a structured planning process to identify needs and coordinate agreement and execution

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