HomeResearch Articles SMB Campaign Readiness: Planning and Development

SMB Campaign Readiness: Planning and Development

  • Suppliers are retooling their solutions for small and midsized businesses (SMBs), where they detect new opportunities for growth
  • Successful SMB channel marketing campaigns require a low-touch, high-volume approach often facilitated through distributors
  • Set plans to identify relative targets, and develop messaging and content that supports how partners actually create demand

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