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Softchoice: Using Events to Drive Value and Growth for Customers
Softchoice: Using Events to Drive Value and Growth for Customers
With a proliferation of events targeting IT executives, Softchoice needed to create an events program that offered unique value to attendees
Developing a successful events program that goes beyond lead generation required alignment between internal teams on planning, execution and measurement
Following best practices for lead nurture has helped Softchoice derive maximum value from its events
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