HomeResearch Articles Softchoice: Using Events to Drive Value and Growth for Customers

Softchoice: Using Events to Drive Value and Growth for Customers

  • With a proliferation of events targeting IT executives, Softchoice needed to create an events program that offered unique value to attendees
  • Developing a successful events program that goes beyond lead generation required alignment between internal teams on planning, execution and measurement
  • Following best practices for lead nurture has helped Softchoice derive maximum value from its events
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