HomeResearch Articles Software Integrity Group: Creating Sales/Marketing Interlock and Efficiency Through a Single Content Platform

Software Integrity Group: Creating Sales/Marketing Interlock and Efficiency Through a Single Content Platform

  • Misalignment on content often exists between b-to-b sales and marketing teams, especially in organizations undergoing transformation or making acquisitions
  • Software Integrity Group (SIG), a division of Synopsys, established a unified content library to address content alignment and findability problems
  • Having consistent processes, the right content marketing technology and a single source of content truth led to significantly better interlock between SIG’s sales and marketing teams
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