HomeResearch Articles Sorting Out Product Management and Product Marketing

Sorting Out Product Management and Product Marketing

  • Product management and product marketing play distinct but highly intertwined roles in b-to-b organizations
  • Ten areas related to innovation and go-to-market strategies tend to cause the most confusion and conflict between the functions
  • To reduce conflict and improve productivity, organizations should create clear distinctions around how the two groups share certain duties
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?