HomeResearch Articles Sourcing Questions for Global Contact and Account Data

Sourcing Questions for Global Contact and Account Data

  • No matter where in the world marketers look for data, the challenges are similar: quality, coverage and trust
  • Companies must be smart consumers of third-party data, paying special attention to the source of contact opt-ins where legally required
  • The more specific the requirements for contact or account information, the more likely that third-party databases will fill only part of the need
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