HomeResearch Articles So, What's Your (Demand) Type?

So, What's Your (Demand) Type?

  • All b-to-b demand creation is not created equal; there are three core demand "types" that SiriusDecisions has identified
  • Determining the demand type for a product or service drives a number of fundamental marketing and sales decisions
  • If sales and marketing can't agree on demand type, systematic demand creation will be nearly impossible

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