HomeResearch Articles Spiceworks: Driving Persona-Based Demand Creation

Spiceworks: Driving Persona-Based Demand Creation

  • Advanced marketing teams are using predictive analytics to define and prioritize buyer personas and predict their behavior
  • In addition to predictive analytics, Spiceworks improved its buyer engagement and conversion rates by deploying nurture streams that aligned to key personas
  • Marketers need to evaluate their technology and database requirements to support a persona-based nurture approach
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