HomeResearch Articles Stronger Together: Aligning Sales and Marketing Planning

Stronger Together: Aligning Sales and Marketing Planning

  • Marketing and sales teams are often ”given” their annual goals and then must figure out how to operationalize them
  • Pursuing separate tracks throughout the planning process fails to leverage key learnings from each team
  • Failure to align during the planning process results in disconnects during execution, such as demand creation and pipeline acceleration
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