HomeResearch Articles The SiriusDecisions Demand Marketing Range of Responsibilities Model

The SiriusDecisions Demand Marketing Range of Responsibilities Model

  • Viewing demand marketing as a group of purely operational capabilities belies its potential as a strategic component of the revenue engine
  • Marketing must clearly define demand marketing against a framework of priorities and increasingly strategic duties to properly position it within the marketing ecosystem and revenue engine
  • By detailing demand marketing’s range of responsibilities, the organization can readily identify the skills, resources and level of interlock required for success
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