HomeResearch Articles B-to-b buyers, on average, participate in 17 meaningful interactions when completing a purchase

B-to-b buyers, on average, participate in 17 meaningful interactions when completing a purchase

2019 buying study, buyer insights, buyers, buyer personas, personas, persona studies, buyer persona framework, buying interactions model, buying spectrum

B-to-b buyers, on average, participate in 17 meaningful interactions when completing a purchase
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