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High-performance content SEO keyword strategy content lifecycle

High performers integrate SEO keyword strategy into the content lifecycle 33% more often. In which of the following marketing process deliverables do you include SEO keyword information (to inform content planning, creation, activation, measurement, etc.)? (Check all that apply)Persona profiles/insights Messaging and planning documents Content/creative briefs Content/editorial calendars Content measurement dashboards We do not have an SEO keyword universe
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