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High-performance asset types in use

A tactic is defined as the promotion of an offer with the intention of creating an interaction with an individual. Tactic components include the offer, content assets and delivery mechanisms. A single tactic may include multiple content assets. Which of the following tactic OFFER types do you use in your demand creation program (e.g. acquisition, nurture, acceleration)? Analyst report Article publication Assessment Blog post Case study Community access Demo E book Event access Giveaway Infographic Online survey Podcast Presentation Price incentive Price quote Print collateral Resource learning center ROI TCO calculator Trial Video White paper
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