HomeResearch Articles High-performance marketing executive formalized marketing enablement team

High-performance marketing executive formalized marketing enablement team

High-performing companies are three times more likely to have a formalized marketing enablement team. Does your organization offer a formal marketing enablement program? We define enablement as the process by which a company systematically equips its people with the required skills, knowledge, processes and/or tools to succeed in their roles. Enablement includes learning programs and curricula as well as specific training activities.
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