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High-performance marketing operations data governance data management

70% of high-performing companies make marketing operations responsible for data governance. Please indicate marketing operations' areas of responsibility for the following: Measurement production Reporting analysis Data measurement and integration Marketing technology management Marketing process improvement and governance Marketing Enablement Budget management Campaign planning Tactic execution Lead management Contract vendor management Creative services Content operations Demand center management Internal communications Market and competitive intelligence Marketing data management and governance Marketing planning process Campaign operations Chief of Staff to the CMO Measurement Framework Global Marketing Business Reviews Regional Marketing Business Reviews Global Sales Business Reviews Regional Sales Business Reviews
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