HomeResearch Articles High-performing product value-focused market-focused pricing packaging

High-performing product value-focused market-focused pricing packaging

Which statement best describes your price setting approach? We use our instincts to set prices; we don't have much feedback on value from buyers We focus largely on costs and margin goals and tend not to consider value We focus on competitive pricing We price our offerings in accordance with the value our buyers tell us the offering provides whenever possible. 95 percent of high-performing product management organizations leverage a value- or market-focused approach to pricing and packaging their offerings.
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