HomeResearch Articles Tactic Deep Dive: Case Study

Tactic Deep Dive: Case Study

  • Customer case studies are high-utilization and high-impact content during every phase of the buyer’s journey, but each case study must be adapted to its intended audience
  • Use the audience framework to identify segments, organization types and personas that should be represented in the case study library
  • Standardizing the customer interview process ensures that the right information is gathered
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