HomeResearch Articles Tactic Deep Dive: Content Syndication for Demand Creation

Tactic Deep Dive: Content Syndication for Demand Creation

  • Content syndication can position content assets contextually with pertinent editorial and peer conversations to drive inbound leads
  • Successful content syndication programs require a deep understanding of buyers' needs, careful planning and continuous monitoring
  • Deploy content syndication as part of an integrated marketing tactic mix rather than as a standalone strategy
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