HomeResearch Articles Tactic Deep Dive: Demos

Tactic Deep Dive: Demos

  • SiriusDecisions’ series on optimizing your day-to-day demand creation efforts continues with a look at demos
  • Time the use of both in-person and self-guided demos to the appropriate stage of the customer buying cycle
  • The difference between a good in-person guided demo and a great one is the person doing the demo; presentation skills are key
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