HomeResearch Articles Tactic Deep Dive: Dimensional Mailers

Tactic Deep Dive: Dimensional Mailers

  • Our series on optimizing day-to-day demand creation efforts continues with a look at dimensional mailers
  • Organizations should send dimensional mailers only to highly qualified prospects and customers that have a current reason to buy
  • Dimensional mailers perform best when integrated with other marketing and sales tactics in multi-touch programs

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