HomeResearch Articles Tactic Deep Dive: Social Media for Demand

Tactic Deep Dive: Social Media for Demand

  • Social media provides audiences with multiple touchpoints to enable the buying process through the initial interaction and along paths to high-value content and on-site conversion opportunities
  • Best-in-class b-to-b organizations integrate social media into the demand tactic mix to deliver an interconnected experience for buyers
  • Compliance with data privacy regulations and contact preferences is critical, as social media involves the storage, processing and transfer of prospects’ personal data
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