HomeResearch Articles Tactic Deep Dive: Trials

Tactic Deep Dive: Trials

  • SiriusDecisions’ series on optimizing your day-to-day demand creation efforts continues with a look at trials
  • Product marketing and management should collaborate with sales engineers to drive an organization’s trial strategy and execution
  • Trials can either shorten or extend a buying cycle; use them only when a prospect is close to making a final purchasing decision

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