HomeResearch Articles Tactic Deep Dive: Virtual Events

Tactic Deep Dive: Virtual Events

  • SiriusDecisions’ series on optimizing your day-to-day demand creation efforts continues with a look at virtual events
  • While virtual events significantly reduce event costs and resources, they require the same level of planning and commitment as their live counterparts
  • Executed correctly, virtual events can provide significant insight into attendee behavior and purchase intent
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