HomeResearch Articles Tactic ROI: Offer/Delivery Pairings

Tactic ROI: Offer/Delivery Pairings

  • Demand creation performance generally benefits from using optimal combinations of offers and delivery mechanisms
  • By studying past results, you can better understand the combinations that are working best for your organization
  • While this approach has its flaws, it can help to answer difficult questions about tactic ROI that marketers face
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