HomeResearch Articles Tailoring Account-Based Marketing Measurement

Tailoring Account-Based Marketing Measurement

  • As b-to-b organizations expand their investment in account-based marketing (ABM), objective ABM measurement is increasingly important to demonstrate investments are justified and being used appropriately
  • Advanced ABM measurement builds on SiriusDecisions’ Aligned Measurement Framework by displaying the right ABM information to the right audience, at the right time and in the right way
  • Using a control group of similar accounts that haven’t received ABM support gives extra credibility to evidence of ABM’s contributions
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