HomeResearch Articles Taking a Persona-Based Campaign Approach

Taking a Persona-Based Campaign Approach

  • The SiriusDecisions Campaign Framework is a best-in-class framework for designing and operationalizing b-to-b campaigns
  • Campaigns achieve better results when their themes, programs and tactics are aligned to buyer personas and needs
  • Portfolio marketers should make persona insights available to the campaign planning team as an input to the campaign design process
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