HomeResearch Articles Target Demand: Open the Floodgates to Power Your Demand Unit Waterfall™

Target Demand: Open the Floodgates to Power Your Demand Unit Waterfall™

  • Having good measures of the addressable market is critical to planning, goal setting and measure of the revenue engine
  • The Demand Unit Waterfall™ was designed to include a measure of addressable demand, but does not specify how to derive that key measure
  • Understanding the use case for the measure of target demand allows organizations to choose the appropriate measure and means for deriving it
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