HomeResearch Articles Technology for Account-Based Strategies: Wants, Needs and How to Deliver ROI

Technology for Account-Based Strategies: Wants, Needs and How to Deliver ROI

  • Account-based models are becoming the de facto strategy for growth and sales and marketing alignment in many b-to-b organizations
  • Although technology is essential to execution in an account-based strategy, return on that investment depends on bringing in the right tools at the right time
  • Enabling account-based strategies requires people and processes – as well as technology – to deliver the full power of this approach to the revenue engine
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