HomeResearch Articles Technology Investments Are Critical to Drive Strategic Change for Healthcare Marketing

Technology Investments Are Critical to Drive Strategic Change for Healthcare Marketing

  • We asked healthcare senior marketing leaders about their priorities for leading their organizations through the constantly changing industry landscape
  • Healthcare organizations are investing in marketing technology, allowing them to more effectively comply with government regulations, as well as prove the value of the marketing function
  • In addition to acquiring technology, healthcare marketing organizations must hire new employees, or upskill current employees, to ensure that marketing technologies are used effectively
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