HomeResearch Articles Telemarketing: Targeting the Top of the Funnel

Telemarketing: Targeting the Top of the Funnel

  • Often confused with teleprospecting, telemarketing requires a distinct resource and skill set to succeed
  • Telemarketing efforts should be prioritized in three basic areas, all of which help to enable the functions that surround it
  • Of the six core inside sales functions identified by SiriusDecisions, telemarketing is the best candidate for outsourcing

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