HomeResearch Articles Teleservices Reps’ Responsibilities in Account-Based Marketing

Teleservices Reps’ Responsibilities in Account-Based Marketing

  • A team-based approach is essential to developing and implementing an effective account-based marketing (ABM) initiative
  • Teleservices reps are an increasingly important part of the ABM team, due to their close alignment with sales account owners and buying group members
  • Establishing clear rules of ABM engagement for the teleservices team promotes alignment between sales, marketing and supporting functions
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?