HomeResearch Articles Template: Corporate Brand at a Glance

Template: Corporate Brand at a Glance

  • Brand style guides and strategy documents are important for communications teams, but difficult to socialize internally due to their size and scope, and use of professional jargon
  • Having a clear, accessible and understandable corporate brand platform is essential for enabling brand consistency across functions, geographies and business units
  • Making the brand tangible and meaningful for employees increases the likelihood they will embrace and embody the brand promise
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