HomeResearch Articles Testing Offering Concepts Through One-on-One Interviews

Testing Offering Concepts Through One-on-One Interviews

  • Concept testing is a key activity during the strategy phase of the SiriusDecisions Product Marketing and Management Model
  • Concept testing validates potential solutions, reveals how buyers value specific features, and verifies buyers’ purchase intent and willingness to pay
  • SiriusDecisions’ four-step process helps ensure that one-on-one testing interviews reveal the commercial potential of an offering
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