HomeResearch Articles The Aligned Measurement Process: The CMO’s Role

The Aligned Measurement Process: The CMO’s Role

  • The SiriusDecisions Aligned Measurement Process is a systematic approach that lays the groundwork for measurement success
  • The CMO plays a distinct role in every phase and stage of the process
  • The CMO’s active participation ensures that a system of measurement is built, adopted and embraced throughout the organization
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?