HomeResearch Articles The B-to-B Customer Experience Function

The B-to-B Customer Experience Function

  • B-to-b organizations often have a customer experience executive or team, but this function should never be the only one focused on the post-sale experience
  • High-quality customer experience relies on cross-functional alignment across sales, marketing, support, product and other teams
  • The customer experience function must deliver a foundation for cross-functional strategy and alignment, while also focusing on customer-facing execution activities
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?