HomeResearch Articles The B-to-B Leader's Role in Supporting Customer Orientation

The B-to-B Leader's Role in Supporting Customer Orientation

  • Understanding customer needs is a vital part of successful product management and marketing, but organization-wide support may be lacking
  • Leaders play a critical role in ensuring staff members are customer-oriented and frequently conduct customer insight activities
  • Establish leadership support, financial support and operational support, along with training and professional development

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